Our work
Kind is Cool
Kind is Cool engaged Public Relations That Actually Works wanted to increase their brand awareness and drive sales, particularly leading up to National Be Kind Day on March 2, 2021. In three months we achieved print coverage in That’s Life, Vogue and Body and Soul. We also achieved radio coverage on Triple M nationally, as well as major radio stations in Brisbane, Sydney, Melbourne, Perth and Gold Coast. Our social media campaign for National Be Kind Day was also extremely successful with over 300 talent and influencers wearing the shirt and posting on their channels, reaching over 7 million people on Instagram, Facebook and TikTok.
BHP Covid Test Centre
The onset of COVID-19 also saw the rapid acceleration of COVID-19 testing centres operating in regional Queensland. It was important to make the public aware of these centres as quickly as possible in order to help stop the spread of the virus further. A comprehensive media strategy resulting regional television news stories in Mackay and Rockhampton, as well as multiple newspaper stories in Mackay, Rockhampton, Whitsunday, Gladstone, Toowoomba, Dalby, Chinchilla and Brisbane. In addition to this we managed to secure numerous stories in industry relevant journals including Mining Monthly, Safe to Work, Australasian Mine Safety Journal, Shiftminer, Australian Mining, Engineering News, Mining News Pro and Industry Qld.e.
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Australian Army Training Team Vietnam
The Australian Army Training Team Vietnam were looking to launch a campaign to have “The Grove” at Canungra declared a National War Memorial. We assisted them by first gaining coverage for their cause on “A Current Affair” and followed this with both radio and online coverage on the ABC.
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Hands Across The Water
Forced to move their fundraising event online in 2020, Hands Across The Water was competing with a plethora of other charities in exactly the same position. Despite this, we were able to gain good coverage of their event on Chanel 10 News, Nova radio and various other print and online publications. The end result was over $240 000 in donations for the month of June.
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IRIS: Indigenous and Remote Eye Health Service
The IRIS program delivers cataract surgery to rural, remote and Indigenous Australians who need it the most. With funding fast running out, IRIS needed to boost its profile to ensure further funding for the future. We spearheaded this with a feature story in mivison magazine and followed this with coverage on ABC Radio, newsGP, SBS and many others.
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eHAB by NeoRehab
NeoRehab wanted to re-launch their new and improved platform for allied health telehealth rehabilitation following on from COVID-19. We helped them come up with a strategy to build brand awareness amongst allied health professionals and boost their sales accordingly.
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50 Steps to Lose 50kg... And Keep It Off
The average sales of a self-published book is 250 copies. This book sold over 10 000 copies – all through publicity. This included A Current Affair, Today Tonight, Sunrise, Weekend Sunrise, Today, The Morning Show, Mornings with Kerry-Anne, Discovery Channel, Women’s Weekly, New Idea, Woman’s Day, That’s Life, Australian Women’s Health, The Courier Mail, Sydney Morning Herald, The Herald Sun and many more…
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